Search Engine Optimization (SEO) is a marketing method that aims to build visibility by improving rankings, traffic and increase awareness in search engines. A site that is search engine friendly is crucial for any business that wants to widen its reach in the online world.

There’s more than enough opportunities on the internet, so much so that it only makes sense to utilize SEO to make a business flourish. If you’re new to SEO and your idea of it doesn’t go beyond “Google”, isn’t it time you get a comprehensive view about some of the most common misconceptions surrounding the process?

  1. Images and videos have no SEO
  2. Website appearance is meaningless
  3. The search engines are out to punish your site
  4. Keyword stuffing
  5. Paid search helps bolster organic results

For some people, SEO can be too foreign of a topic to understand and in many cases, it can even lead to misunderstandings between a business owner and its SEO agency. By taking the time to understand how SEO works and how you can leverage it, you’ll have a better chance of reaching more customers, which in turn, helps maximize profits.